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Dissatisfied Kids Believe Materialism Brings Happiness

As per a recent study, it has been found that unhappiness in children is one of the primary reasons for their materialistic leanings. Is advertising to blame for this? Read on to find out the correlation between materialism and happiness in children.

Unhappiness in children leads to a loss of self-esteem and there is a strong likelihood in that they will become materialistic. A study was conducted by Suzanna J Opree and her fellow researchers at the Amsterdam School of Communication Research, with the objective of understanding the correlation between materialism and life satisfaction in children.

Another objective of the study was to find out the impact of advertising and materialism in children.

The study conducted involved taking a sample of 466 children in the age group of 8 to 11 years out of which about 55% were girls. The study was primarily focused on the tween group as it is believed that materialism typically onsets at the age of 8 when children are able to understand the symbolic meaning of products which is important for the development of materialistic leanings.

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